Intuitive & Holistic Food Labelling

What if we pushed the limits of technology and design to create food labelling that is actually meaningful to people? Because we know the importance of nutrition for (mental) health, and we know that current labelling systems don’t connect with people – nor do they enable awareness of supply chains nor impacts on other humans and the planet. Using next generation augmented & mixed reality technology as well as new packaging designs we could test a full landscape of information systems looking at food provenance, nutrition content and health impacts, enabling people to combine information in ways that matter to them and change collective behaviours.


Provenance (UK)

Provenance is a digital platform that gathers and presents information about food products and their supply chains.